A good majority of the information you’ll find about online marketing is in regards to generating leads for your business. The reason behind this is quite simple. In online business, if you don’t have leads, you don’t have a business. It’s the first rule of marketing, build a list. But there is another component to this process. The next rule has to do specifically with turning them into paying customers.It’s the most important aspect of your business because it’s when products are purchased, value is exchanged, and that’s when the money is made.Yet, the average home business owner fails to capitalize on 90% of their businesses profit potential, because they have no idea how to handle this stage correctly.So, how do you monetize your list? How do you turn your leads into paying customers? Simple, build a relationship with them and then market to them….You’ve always heard that fortune is in the follow up, and that phrase couldn’t be more right.The follow up is where you find your leverage.You need to be all over these leads. You’ll find this process only really feasible (and enjoyable) when you have a system to leverage. Find a system that that assists you in sorting and filtering your leads. A system that also offers professionally written auto responders that are continuously pointing your prospects to the next step. While the system is doing the heavy lifting on the front end , you’ll have time to spend with those entry level customers - when you do this they go from customers to repeat customers and really, raving fans. This is exactly what you want because, in any business, the real money is made in back end sales. Those raving fans purchase your higher ticket products. This is the only factor that separates those that make a few extra bucks a month and those that earn five and six figures every month. So, find the system and make it happen. You deserve it!